BUILDING PROFITABLE RELATIONSHIPS
Whether you're aiming to enhance your existing product offerings or seeking a relationship with a successful Scotch whisky supplier, connecting with Captain W.G. MacDonald Whisky could prove to be a perfect partnership.
Resale and export channels represent vital growth paths and opportunities for every company. That's Captain W.G. MacDonald Whisky is committed to building the right partner relationships for our Resale and Export Channel Program. Partners that bring well-rewarded value to our business.
We're focused on extending market reach, broadening targets, and expanding our channel-ready products portfolio. By partnering with the right distributors and resellers, both our companies will grow into new markets and territories.
EXPORT & RETAIL CHANNEL OPPORTUNITIES
Relationships with the following channel types are managed through specialised Agreements, and Captain W.G. MacDonald Scotch Whisky works with each individually to build mutually beneficial business plans and relationships.
Distributors stock Captain W.G. MacDonald Scotch Whisky products for resale to other Channel Members. Typically distributors provide services to their customers, including product inventory, on-line ordering, shipping, pre- and post-sales support and credit handling.
Country Distributors operate in a country where Captain W.G. MacDonald Scotch Whisky has no subsidiary and are able to sell either to end users or resellers.
Resellers provide a single source of procurement for Captain W.G. MacDonald Scotch Whisky products and resell directly to end consumers.
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EXPORT SUPPORT SERVICES
The British East India Company provides outsourced sales and marketing services for the Captain W.G. MacDonald Scotch Whisky brand.
The British East India Company provides and understands product positioning, packaging, pricing, and works to place Captain W.G. MacDonald products through Reseller, Distributors and emerging channels.
With a combined 50 years working in the food and beverage industry, the British East India Company delivers hands-on experience and strategic relationships to help get products placed.
EXPORTING WHISKY TO ASIA
India is major global market for Scotch whisky. The British East India Company successfully markets several Captain W.G. MacDonald brands crafted to meet the discerning tastes of the mature Indian palate. Our whisky brands include John Gladstone, Robert Bruce and Captain William MacDonald.
RETAINING BRAND AUTHENTICITY
To preserve brand authenticity, 100% mature Scotch whisky is carefully shipped from Scotland to our purpose-built stainless steel bottling plant, located in Goa, India. This precious cargo is then bottled, labelled and packaged for distribution under strict supervision of the British East India Company, ensuring utmost quality, taste and presentation.
MacDonald Scotch Whisky are the only brands which issue an authentic signed Certificate on each bottle stating that it is 100% Scotch whisky, guaranteeing purity and maturity.
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